Why we require phased sign-off

Every 3rdfloor project moves through five stages: Script, Storyboard & Style Frames, Design Rollout, Animation Rollout, and VO & Final Mix. Each one needs your sign-off before we move to the next. Clients occasionally ask why we don't just start animating once the script is approved. The answer is simple. It protects your budget as much as our time.

What happens without phased approval

Animation is expensive to redo. A script change costs almost nothing to fix, a sentence rewritten in a document. A storyboard change costs a bit more, a few reworked frames. A design change once style frames are locked costs more again, since colours, layouts and character choices ripple through every scene. But a change requested after full animation is underway is the most expensive of all. Frames that took days to build get thrown out. Timelines slip. Budgets get renegotiated, and nobody enjoys that conversation.

Phased sign-off exists to catch changes at the cheapest possible point, before they've been built into something expensive to unbuild.

How it actually works

At the end of each phase, we send you what we've done so far and wait for approval before continuing. Minor word-level changes, a line of copy here, a colour tweak there, we can usually absorb without much fuss. Structural changes, a different narrative direction, a new scene, a different visual approach, need to happen before the next phase starts. Once animation rollout begins, we're building on the assumption that the design and story are locked.

This isn't us being precious about process. It's the only way to keep a five to eight week production on schedule and on budget, when the whole pipeline depends on each stage building cleanly on the one before it.

What this means for you

You get more control, not less. At every phase boundary, you have a clear, low-stakes moment to redirect the project before it's too far along to change cheaply. You're never surprised by a final cut that's drifted from what you signed off on three weeks ago, because you saw and approved every step that led there.

It also means the price we quote at the start is the price you pay at the end. Scope stays where it was agreed, because everyone signed off on it along the way.

A few practical questions

What if I need to make a change after I've already approved a phase? We can usually accommodate it. If it's a small tweak, no problem. If it's a bigger shift, we'll flag the impact on time and cost honestly before proceeding, so you can decide with full information.

How long do I have to review each phase? There's no strict deadline, but the golden rule is that timeline is a shared responsibility. The faster feedback comes back, the faster we deliver. If a review sits for two weeks, the whole schedule moves by two weeks.

Does this slow the project down? It's usually faster overall, not slower. Catching a direction change in storyboard takes a day. Catching it after full animation takes weeks. Phased approval is what keeps six to eight weeks realistic instead of aspirational.

If you've worked with a studio before where the final cut looked nothing like what you thought you signed off on, phased approval is the fix. It keeps everyone looking at the same version of the project, the whole way through.

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