Be the Driver

Road awareness series.

For the first time ever, the Maryland Department of Transportation Motor Vehicle Administration’s (MDOT MVA) Highway Safety Office launched an all-encompassing highway safety campaign focused on safe driving behaviours, aptly named Be the Driver.

The animated campaign depicts common situations that drivers, riders, and pedestrians often face and illustrates each road user’s personal responsibility.

Jones & Co did an incredible job with all the illustration, layouts and storyboards and 3rdfloor handled all aspects of the animation.

Others in the series

The campaign started off small and then exploded into ten episodes, each video requiring various formats for social and captions.

I work with 3rdFloor often and have only every had excellent service. Highly recommend.


Dylan Jones, Creative Director

Jones & Co.

Behind the scenes

Take a little peek behind the scenes and look at some of the work that goes into a project like this.


Script: Jones & Co
Storyboard: Jones & Co
Character design: Jones & Co
Layout: Jones & Co
Animation: 3rdfloor
Sound design & final mix: 3rdfloor